Mahindra looks to strengthen its position in sub-2 tonne SCVs with dual-fuel options

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 The automaker has launched the Supro CNG Duo and is very optimistic about CNG as a fuel in the sub-2 tonne segment. Currently, it grabs a share of 21% in the category and plans to further strengthen its position with the new launch. With this, it is also targeting to double the production capacity in FY24. "We believe that over the next few years, the CNG market will grow owing to reduction in fuel prices and the government's push on CNG infrastructure across the country." Mahindra said.








New Delhi: 

Auto major Mahindra & Mahindra (M&M) is targeting to grab a sizable share in the less than 2-tonne payload category of small commercial vehicle (SCV) market with its first dual-fuel product in the segment.

"We are very optimistic about CNG as a fuel in this segment, and we will also double the production capacity in FY24. We believe that over the next few years, the CNG market will grow owing to reduction in fuel prices and the government's push on CNG infrastructure across the country," Baneswar Banerjee, VP and National Sales, Head- Auto, Mahindra & Mahindra said.

On Thursday, the automaker launched the Supro CNG Duo, which can run on both CNG and petrol, at an introductory price of INR 6.32 lakh (ex-showroom, Delhi). It will be manufactured at the Chakan plant in Pune, and gets a payload capacity of 750 kg, a range of 325km with CNG tank capacity of 75 litres. It is equipped with a 20.01 kW engine, providing 60 Nm torque and mileage of 23.35 km/kg.

Banerjee said that there are other interventions planned for Supro which could be seen coming this year, and that the company is working on an electric vehicle (EV) version of the model, however the market entry is not finalised yet. Without sharing a quantum of increase, he stated that the Supro CNG Duo will help the company to strengthen its position and grow the share in this segment.

According to Mahindra, the demand in the CNG segment has grown four times in four years. In the less than 2-tonne payload category which accounts for an average of about 16,000 unit sales per month, the CNG sales contribute with around 5,000 units.

Since its launch in 2016, the automaker has sold over 1.75 lakh units of Supro in the market. The company, which sells the Jeeto, Maxximo and Supro in the sub-2 tonne category, grabbed a share of 20.9% with sales of 40,419 units during 2022-23. Maruti Suzuki sells the Super Carry and Tata Motors with its Ace is the market leader occupying a share of 59.3%.


Source: SIAM



Going forward, Mahindra remains positive about the industry growth in the SCV segment and expects no major headwinds. The demand is expected to be more in the North region, followed by the West and then the South. The company has over 850 CV touchpoints across the country.

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